THE BACKBONE OF CONNECTED CX:

Why Integration Matters More Than Ever

See how Motiv and OIC keep CX connected.

Chris Fuller-Wigg

Vice President of Sales

November 12, 2025

Most integrations fail after go-live. Oracle Integration Cloud changes that. Learn how the right foundation keeps Fusion systems connected, scalable, and built for growth.

Tell me if you have heard this story before...

A company builds a homegrown integration between two systems. It works perfectly, and the data moves every day without issue. Then the developer who built it leaves, there’s no documentation, and suddenly a small change or upgrade becomes a major problem.

The real cost of integration comes when things break or when the business changes.

For companies implementing Oracle CX, that’s where Oracle Integration Cloud (OIC) stands out. It’s the foundation that keeps systems connected and scalable while helping teams focus on what they do best.

Oracle Integration Cloud: Built for the Future of Fusion CX

Oracle Integration Cloud is part of the Oracle Cloud Infrastructure, so it works seamlessly with Fusion applications like CX, ERP, and HCM. It understands Oracle’s data models and security framework right from the start. That native connection eliminates the headaches that come with upgrades and version changes because systems stay in sync automatically.

At the same time, OIC makes it easy to connect non-Oracle applications through a large set of ready-to-use adapters and ability to utilize API to connect to other applications. That means companies can keep using their preferred tools while managing everything in one place. It’s both powerful and practical, giving organizations enterprise-level capability without unnecessary complexity.

Flexibility Without Complexity: The Connected Enterprise Story

Take a company we work with in the hospitality space. They run a mix of Oracle CX applications and several specialized third-party systems for marketing, transaction handling, and financial tracking.

They needed everything to communicate smoothly without building custom code every time they added a new connection. With Oracle Integration Cloud, they created those connections through an intuitive, drag-and-drop interface that anyone on their IT team could manage.

That’s the value of keeping everything within one vendor ecosystem. The software speaks the same language, upgrades never conflict, and the integrations simply work. It’s a level of reliability that most companies don’t realize they’ve been missing until they experience it.

Scalable, Smart, and Predictable Integrations with OIC

Another integration no-no is building integrations in a silo across the different locations of your organization. Before long, every location has its own integration, built differently and all of them become difficult to manage effectively. With Oracle Integration Cloud, that scenario never happens. Integrations are modular and reusable.

When the customer above added new locations, they simply extended their existing integrations with a few configuration changes. No new code, no downtime, and no duplicate work. The same architecture that supports one location can scale to support many. You build once and grow confidently.

Also, OIC will continue to add AI capabilities that make integrations smarter and more efficient. The platform will meet customers where automation can drive results, which saves time and reduces maintenance work.

One of the biggest drivers of stability and predictability is the pricing model. OIC’s pricing is based on transaction volume, not the number of connectors or users. That makes budgeting predictable and scaling affordable, even for enterprises that process large amounts of data each day.

Proven Results and Real ROI in Fusion CX

At Motiv, we’ve seen how powerful OIC can be. In several of our client projects, it has helped deliver returns between 10 and 50 times the original project cost. In two more recent projects, Motiv and our clients were awarded the Oracle CX Innovator of the Year award, and a big part of the ROI in both stories comes from OIC.

Reliable integrations mean data flows without friction. Teams spend less time maintaining systems and more time improving customer experience. Marketing has access to accurate information, IT can focus on innovation, and executives get a complete, real-time view of performance. That’s what real ROI looks like.

Ready to Rethink Integration with Oracle Integration Cloud?

If your organization is considering a new integration strategy or planning a Fusion implementation, Motiv offers a free feasibility assessment for Oracle Integration Cloud.

We’ll review your systems, endpoints, security needs, transaction volumes, and business goals. From there, we’ll project an ROI based on results from our most recent OIC integrations.

Integration doesn’t have to be complicated or unpredictable. With Oracle Integration Cloud and Motiv, it can become one of the most reliable and rewarding parts of your technology stack.