WHAT'S NEW IN ELOQUA 25D: Highlights & Pro-Tips
Built for Smarter, Safer Marketing
Whitney Chamblin
Business Development Lead
With so many updates packed into each quarterly release, it can be hard to know where to start. If you only read one section, make it Motiv’s Pro Tips, where we share how we’re using the latest features to drive better results across marketing and sales.
Eloqua 25D marks a shift from innovation to optimization. Oracle has expanded the Redwood experience, tightened security controls, and refined how marketers create, manage, and measure campaigns. This release focuses on precision, offering cleaner user experiences, smarter AI support, and stronger protection around data and deliverability.
Here’s what stands out in Oracle’s Eloqua 25D Quarterly Release.
Redwood Becomes the Standard
The Redwood Experience continues to take center stage. With each release, more of Eloqua's core tools are transitioning to the modern interface, including key workflows.
- HTML Email Source Editor: You can now build and manage HTML emails directly in Redwood, using a visual editor that includes full source-code access. It also supports AI-generated subject lines for teams already enabled with Generative AI. Access requires a service request.
- Audit Log in Redwood: The Audit Log has been rebuilt with the Redwood look and feel. The refreshed design makes it easier to review changes across campaigns, assets, and user activity.
- Created/Modified By for Contacts: A new panel in the Redwood contact view shows who created or last updated each contact. This controlled-availability feature gives marketing and data teams better accountability for database changes.
- Campaign Permissions Update: Campaigns are now split into Multi-Step and Simple (which includes A/B Test) permissions. This gives administrators more control and clarity when setting access by user role.
AI Goes from Pilot to Practice
Oracle continues to make AI less about novelty and more about workflow efficiency. With 25D, Generative AI becomes more capable and globally accessible.
- Post-Processing for AI-Generated Content: You can now rewrite, shorten, lengthen, or bulletize AI-generated copy directly inside Eloqua’s email, landing page, shared content, and dynamic content editors. It’s a simple upgrade that saves time fine-tuning campaign assets.
- New GenAI Region: AI services now run out of the Frankfurt region for PODs 6–8, expanding access for EMEA customers while U.S. PODs continue operating through Chicago.
- Enablement and Training: Oracle is making AI adoption easier with clearer enablement options and a free "AI for Fusion Marketing: Eloqua" course through November 2025. It's a solid resource for teams looking to build confidence with GenAI tools before the next wave of releases.
Integrations and Trust Take Center Stage
This quarter’s integrations and platform updates highlight Oracle’s focus on stability, governance, and smarter data flow across systems.
- Webhook App: Support for HTTP PUT and PATCH makes it easier to update data efficiently, minimizing sync errors and unnecessary API calls.
- Zoom and Salesforce Updates: Zoom gets a more intuitive setup experience, while the Salesforce Integration App adds improved campaign response mapping and dynamic date handling. The legacy Salesforce Native Integration is now officially retired, so if you haven't switched to the app yet, it's time.
- Stronger Deliverability and Authentication: Eloqua now validates “From” domains against bounceback subdomains and recent send history, improving trust and compliance with email best practices. By 26B, only bounceback-matched domains will be permitted.
- SSO-Only Login Option: Admins can now enforce Single Sign-On as the sole authentication method across an instance. It’s a major security milestone that streamlines access management and eliminates outdated credential risks.
- Bot Click Detection Service: Improved bot detection separates real engagement from automated activity, giving marketers cleaner reporting and more confidence in performance data.
- Oracle Content Management Sunsets: OCM officially sunsets on December 31, 2025, removing legacy CX Content configurations and paving the way for Redwood-native assets. If you haven't yet found a replacement for OCM, check out Content Lion - built for OCM customers.
Motiv’s Pro Tips to Maximize the 25D Release
1. Treat Redwood as your Default
If you’re still using legacy editors, it’s time to make the switch. Enable the new HTML Email Source Editor and Audit Log in Redwood to keep your team aligned with where Eloqua is headed next year.
2. Check Security and Access Settings
Review your user login policies and API connections before enabling SSO-only access. Work closely with IT to ensure all integrations and connectors use OAuth where required.
3. Validate Your Sending Domains Early
Confirm that every “From” address matches an approved bounceback domain before Oracle enforces the policy in 26B. It’s one of the simplest ways to protect deliverability in advance.
4. Modernize Your Integrations
Move fully to the Salesforce Integration App and take advantage of PUT/PATCH support in the Webhook App. These small updates will reduce sync friction and manual clean-up work.
5. Use AI for Editing, Not Just Ideation
Experiment with AI post-processing directly in content editors to refine tone, shorten long blocks, or create summaries. It’s a smarter way to use AI as a real-time writing assistant, not a one-click generator.
Motiv isn’t just an implementation partner, we’re an Eloqua customer too. We know what it takes to make the most of every update and are here to help.
Contact us for a free Eloqua Health Check and let’s explore how we can fine-tune your instance together.
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